When it comes to building your presence online there are plenty of

reasons why you should create a profile for your business on LinkedIn.

First of all, LinkedIn is a business-focused social networking site.

Majority of its members are online entrepreneurs, business owners,

marketers, and all sorts of business-oriented individuals. This fact

alone makes the social site a must-have for your own business. If you

are not building your presence on it, then you are missing out on a lot of

business opportunities.

Whether you are promoting a new product or service, looking to hire

new employees, or simply marketing your business as a whole,

LinkedIn provides you with a plethora of tools and resources that you

may use to help you accomplish all these things.

Creating a LinkedIn profile for your business is an effective business

strategy. Here are a few tips on how you should go about it:

1. Setting up a business profile on LinkedIn is free so there are no

related costs that you have to be worried about. Just log in to the site

using your personal account, find the “Companies” menu and just follow

the instructions from thereon. LinkedIn’s wizard will guide you

throughout the whole process.

2. Make sure that you complete all the necessary information in the

registration process. Don’t leave any space blank. If you have a logo for

your business, then add it. Don’t forget to place the location of your

business as well. This is especially important if your business is a brick

and mortar one. Including your business location is very critical if your

online presence is for marketing purposes only. You have to let people

know where they can find your physical store if they are interested in

doing business with you.

3. Take time to write a brief but very informative description of your

business. See to it that the description includes information about your

business offerings, whether these are products or services or both.

Most people don’t have the time to read through long texts so make the

description as brief and as straight to the point as possible.

4. Place your business under the correct category. LinkedIn

members will be using the site’s search functions to look for businesses

on the site. If you placed your business in the wrong category or

industry, your targeted customers or partners won’t be able to find your

business profile.

5. If you have a business or company blog, get the feed of the blog

and include it on your business LinkedIn profile. Anyone who follows

your profile will be updated on the latest posts on your blog. If you don’t

have a business blog, now is the time to start one. Putting the feed on

your LinkedIn profile will keep the page fresh and entice other LinkedIn

members to keep visiting your business profile.

6. LinkedIn will pull all the other accounts, feeds, and links on the site

related to your business profile and connect them all together. These

include your job listings, current employees, and even former

employees. With that said, it’s crucial that you monitor these things to

make sure that everything that is being connected to your profile are


When it comes to setting up a LinkedIn profile for your business keep

these simple tips in mind and you will have a winning profile in no time!

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