Did you know that personal profiles aren’t the only types of accounts
you can make on LinkedIn?
You can also set up pages for your company or business. Just log into
your account and click on the tab that says “Companies”. From
there, adding your business or company is as simple as filling in the
blanks and adding all the pertinent information for everyone to see.
It’s easy to set up and it’s free so there is no reason why you shouldn’t
take advantage of the feature. I know I have said this before, but always
remember that LinkedIn is a business-focused social networking site.
This means that you will be interacting with individuals who are either
owners or employees of a business enterprise. This makes LinkedIn a
great platform for marketing purposes.
It doesn’t matter if your business operates online or offline. Or if it offers
either products or services. You can effectively create an online
presence for it on LinkedIn. It has a lot of tools and resources that you
can use to help you build and market your business.
Here are a few tips on how you can optimize your company’s profile
page for the LinkedIn crowd:
1. Make sure that you include all the relevant information about your
business. These include your products and services, location, contact
numbers, links to your business website or blog, and other important
data. The objective is that when somebody views your business profile,
they will find all the information they need. Majority of those viewing your
page will be LinkedIn users and most of these users are professionals
so make sure that you meet them with a professional-looking business
profile as well.
2. Use the correct category for your business. This is very important
because the number one way that people find business pages on
LinkedIn are via the site’s search function or via the categories menu. If
you listed your business profile under an inappropriate category, it will
be very hard for people to find it.
3. Connect your other web accounts with your business page. For
instance, you can connect it with Twitter so that your Twitter followers
will be updated when there are changes made on your business page.
You can also grab the RSS feed of your blog or website and place it on
your business page. There are a lot of other tools that you can use to
make your page more interactive and interesting. These entice people
to keep coming back to your page.
Once the LinkedIn page for your business is up and running, don’t just
stop there. Make it a point to promote it wherever you can, whether it’s
inside or outside LinkedIn. We’re talking about promoting a business
here so the more platforms your LinkedIn page is connected to, the
better. You can create a widget of your business page and have it
embedded in your website or blog. This way, visitors of your website
can easily connect with your LinkedIn profile with just a click of a button,
provided of course that these visitors have LinkedIn accounts as well.