Did you know that personal profiles aren’t the only types of accounts

you can make on LinkedIn?

You can also set up pages for your company or business. Just log into

your account and click on the tab that says “Companies”. From

there, adding your business or company is as simple as filling in the

blanks and adding all the pertinent information for everyone to see.

It’s easy to set up and it’s free so there is no reason why you shouldn’t

take advantage of the feature. I know I have said this before, but always

remember that LinkedIn is a business-focused social networking site.

This means that you will be interacting with individuals who are either

owners or employees of a business enterprise. This makes LinkedIn a

great platform for marketing purposes.

It doesn’t matter if your business operates online or offline. Or if it offers

either products or services. You can effectively create an online

presence for it on LinkedIn. It has a lot of tools and resources that you

can use to help you build and market your business.

Here are a few tips on how you can optimize your company’s profile

page for the LinkedIn crowd:

1. Make sure that you include all the relevant information about your

business. These include your products and services, location, contact

numbers, links to your business website or blog, and other important

data. The objective is that when somebody views your business profile,

they will find all the information they need. Majority of those viewing your

page will be LinkedIn users and most of these users are professionals

so make sure that you meet them with a professional-looking business

profile as well.

2. Use the correct category for your business. This is very important

because the number one way that people find business pages on

LinkedIn are via the site’s search function or via the categories menu. If

you listed your business profile under an inappropriate category, it will

be very hard for people to find it.

3. Connect your other web accounts with your business page. For

instance, you can connect it with Twitter so that your Twitter followers

will be updated when there are changes made on your business page.

You can also grab the RSS feed of your blog or website and place it on

your business page. There are a lot of other tools that you can use to

make your page more interactive and interesting. These entice people

to keep coming back to your page.

Once the LinkedIn page for your business is up and running, don’t just

stop there. Make it a point to promote it wherever you can, whether it’s

inside or outside LinkedIn. We’re talking about promoting a business

here so the more platforms your LinkedIn page is connected to, the

better. You can create a widget of your business page and have it

embedded in your website or blog. This way, visitors of your website

can easily connect with your LinkedIn profile with just a click of a button,

provided of course that these visitors have LinkedIn accounts as well.

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