When it comes to using LinkedIn many businesses seem to

underestimate the “Groups” and “Events” features. Majority of the social

network’s users are more bent on making personal connections via

messages and one-on- one interactions. One-on-one interactions are

great but you are not taking advantage of LinkedIn’s full potential if you

are limiting yourself to such traditional strategies.

This is where the “Groups” and “Events” features enter the picture. You

can tap into these features to double or even triple the amount of

connections you make on the site. LinkedIn has constantly improved

these features to make them accessible to anyone. As long as you are

a member of the social network, you can be a part of any group or


First let’s take a look into the “Groups” feature and how you can use it

to make connections. A LinkedIn group is just like any group. If you are

familiar with Facebook groups, they are pretty similar with LinkedIn

groups. It’s just a bunch of LinkedIn users who share the same interests,

hobbies, or causes.

There are two common ways that you can get yourself involved with a

group. You can either create a group or you can join one that’s been

created by another user. There’s no limit as to how many groups you

can join. No matter what industry you are in, there are likely dozens of

groups for it on LinkedIn. Use the site’s in-built search functions to look

for these groups that are relevant to your interests or niche.

Obviously, making connections with users who belong to groups you

are interested in is much more effective than making connections with

random members. In essence, it is targeted marketing. You will be

talking to people who will actually listen to what you ave to say.

For instance, let’s say that you are in the business of selling video

games. You can log into your LinkedIn account and search for groups

about video games. You can then join these groups and start

connecting with the other members. When you talk about video games,

there’s an instant audience for you. Of course, there are certain rules

and regulations in these groups that you need to follow to make yourself

a helpful member.

The “Events” feature on the other hand is used to draw more attention

or shall we say exposure for an upcoming event. Whether you are

conducting an online webinar, an offline conference, or you just want to

let people know that you will be having a booth in some trade show,

creating an “Event” on LinkedIn would be very helpful.

Setting up the “Event” isn’t very hard. As a matter of fact you can have it

live in a couple of minutes. Then all you need to do is invite all your

connections to become a part of it. You can also make use of external

tools like Twitter and Facebook to promote the event.

LinkedIn’s “Groups” and “Events” features are invaluable tools for

making connections. You should take advantage of them whenever you


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